McDonald's and Kentucky Fried Chicken have Become More Profitable Establishments After Menu Changes in 2006

McDonald's and Kentucky Fried Chicken have Become More Profitable Establishments After Menu Changes in 2006

McDonald’s and Kentucky Fried Chicken have been two of the main contributors to a large amount of the obesity issues in the United States after they opened their doors, until 2006 when they started to make changes to their menu and how they prepared their meals to make the food healthier. By serving meals that’s more nutritious, McDonald’s, and Kentucky Fried Chicken has made themselves a more profitable establishment.

Within the last five years both restaurants have made changes to their menus to provide better choices of healthy foods for their customers. In 2006 McDonald’s started to provide the nutritional facts of the food, printed on the customer’s packaging. They also changed their menu to focus more of their attention to complement healthy choices. First they introduced the chicken wrap that has 250 calories, eight grams of fat, and 650 mg of sodium compared to their famous cheese burgers that contain 300 calories, 12 grams of fat, and 750 mg of sodium. Their focus mainly went to on their chicken products, salads, and fresh food like fruits. In 2008, McDonald’s introduced that their chicken products, Filet-O-Fish, hash browns, and French fries would have zero grams of Trans fat. Then in 2010 they introduced their Real Fruit Smoothies that have 210 of calories, a half gram of fat, and 30 mg of sodium compared to an Iced Mocha that has 260 of calories, 12 grams of fat, and 120 mg of sodium, which is also a drink that most parents would allow their child to consume. In 2011, McDonald’s lowered the amount of French fries that was in the Happy Meal from two ounces to one ounce. They would also give more options like carrots, raisins, pineapple slices or mandarin oranges. Then when comparing the new fruit and maple oatmeal that have 290 of calories, four and a half grams of fat, and 160 mg of sodium to a regular sausage biscuit sandwich which has 430 calories, 27 grams of fat, and 1180 mg of sodium.

Also in 2006, Kentucky Fried Chicken started to make changes; first they did this by changing their cooking oil that they used to fry the chicken to one that has zero grams of Trans fat. In 2007, they added the fish snacker sandwich, and salads to their menu to try to give their customers something a little healthier. Looking at the nutritional facts of the fish sandwich, it has 200 calories, nine grams of fat, and 670 mg of sodium, compared to a regular chicken breast that has 360 calories, 21 g of fat, and 1080 mg of sodium. Then they introduced something that was not fried, which was grilled chicken. When compared the change was a big difference between the regular option customers and the new grilled chicken. The grilled chicken wing only contained 37 calories, 4.5g of fat, and 250 mg of sodium, to a regular fried chicken wing that contain, 49 calories, seven grams in total fat, and 380 mg of sodium. Kentucky fried Chicken made a change with their laptop Meal that was for kids, to give the child different options like; replacing the potato wedges with green beans, and the original chicken with skinless grilled chicken.

Within the five year that was studied, McDonald’s stock prices have raised from about 35 dollars a share in 2006, when they introduced the chicken wrap. In 2007, they made a 10 dollar jump from the previous year to 45 dollars a share, 2008 60 dollars, 2009 63 dollars. In 2010, the stock remained the same, and at the beginning of this year 2011 right after they brought out the fruit smoothies and the fruit and maple oatmeal, the stock was up to 76 dollars a share. This is also the year that McDonald’s earn about 1.7 billion in profit. As of the date of November 14, 2011 their stock was worth a whopping 92 dollars a share, wow.

Looking at Kentucky Fried Chicken, by the end of 2006 when they change their cooking oil their stock was worth only 28 dollars a share up to 38 dollars a share in 2007, which is the year that they started to sell fish in their establishment. In 2008 the stock went down to 31 dollars. Until the next year of 2009 when the stock started to rise again it made it to 35 dollars a share. That was the same year that the grilled chicken menu came out. Then up to 49 dollars in 2010, when they brought in more than 700 million in profit. At the beginning of 2011 the stock was worth 48 dollars a share, as of November 14, 2011 the stock has risen to 52 dollars a share.

By serving meals that are more nutritious, McDonald’s, and Kentucky Fried Chicken has made themselves a more profitable establishment. The changes made by McDonald’s, and Kentucky Fried Chicken to their menu and the methods of preparing the food, has changed the nutrition value. By accomplishing these small goals made it easier to pick a healthy meal in these establishments.